# Lenzly

> Automated competitor intelligence for startup founders, product teams, and lean businesses. Lenzly scans competitors every week and surfaces the moves that actually matter — pricing changes, feature launches, hiring signals, and weekly strategic synthesis — so solo operators get the signal without needing a team of analysts.

Lenzly is built for solo founders and small teams who compete against better-resourced incumbents. It replaces the manual work of monitoring competitor websites, pricing pages, changelogs, hiring boards, and reviews with a single automated feed. Every week, an AI-generated "Weekly Call" synthesizes the signals into one opinionated recommendation: what's changed, why it matters to your business specifically, and the exact move to make this week.

The product is positioned against enterprise competitive-intelligence tools like Klue and Crayon, which target 50-person revenue orgs with $30K+ annual contracts. Lenzly serves the segment those tools ignore: founders paying $15–$79/month who need competitive insight without procurement overhead.

## Product

- [Home](https://lenzly.co/): Product overview, demo input, pricing, and live dashboard mockup
- [Inbox](https://lenzly.co/inbox): Authenticated feed of prioritized competitor actions plus the AI-generated Weekly Call
- [Dashboard](https://lenzly.co/dashboard): Full competitor detail — scans, battle cards, ads, watchlist, head-to-head
- [Competitors](https://lenzly.co/competitors): Manage tracked competitors, add new ones, view latest scan signals

## Core features

- **Automated weekly scans** — every competitor is scraped, categorized, and signal-extracted weekly with no user action
- **Weekly Call synthesis** — a Monday-morning one-paragraph briefing generated by Claude that names the single most important move this week, calibrated to your own pricing and positioning
- **Smart Inbox** — deduplicated, severity-ranked signals across pricing, product, hiring, news, and reviews
- **Watchlist** — monitor specific competitor pages (pricing, changelog, careers) for meaningful changes
- **Battle Cards** — auto-generated sales enablement cards for head-to-head positioning
- **Ads tracker** — see what ads competitors are running on Facebook and Instagram
- **Discovery** — enter your website and Lenzly finds your competitors automatically using search and AI validation

## Pricing

- **Free** — 1 competitor, basic inbox
- **Starter — $15/month** — 3 competitors, 10 manual scans/month, 12 ad searches/month, weekly auto-scans, watchlist on 3 pages
- **Growth — $39/month** — 5 competitors, 30 manual scans/month, expanded watchlist, battle cards, head-to-head
- **Pro — $79/month** — 10 competitors, unlimited scans, full watchlist, priority support

## Built for

- Solo founders shipping their first SaaS
- Product managers at early-stage startups
- Growth and marketing leads at lean teams under 20 people
- Agencies and consultants tracking competitors on behalf of clients

## Contact

- Website: https://lenzly.co
- Founder: Marwan (also founder of https://choreographd.com)